Hong Kong to Ease TV Ad Rules to Aid Broadcasters Against Streaming

Hong Kong's commerce secretary, Algernon Yau Ying-wah, announced plans to relax restrictions on indirect advertising for broadcasters to help them compete against online streaming platforms. The government pledged to review the Generic Codes of Practice for Television to ensure regulations keep pace with the times and to broadcast diversified, quality programs, expanding the reach of the 'Hong Kong Brand' in the Asia-Pacific region.

Key facts

• Hong Kong plans to relax restrictions on indirect advertising for broadcasters.
• The move aims to help local broadcasters compete against online streaming platforms.
• The government pledged to review the Generic Codes of Practice for Television.
• The review aims to ensure regulations keep pace with the times and to broadcast diversified, quality programs.

Sources

• South China Morning Post